How Nasa Communicates With The Public

The National Aeronautics and Space Administration (Nasa) uses a variety of different methods to communicate with its publics. They release press release's on a regualr basis in relation to the missions they are undertaking and list the personnel available for media to contact on there site. The website is full of useful links and methods available to get in touch with the organisation which shows a company that is truly interested in communication and communicating its ideas to the general public.

They have however been accused of withholding some information from the  public. Some commentators have gone as far to say that they only share what they want you to know. Despite this they do seem to enjoy engaging with there audiences over a number of different mediums such as Facebook, Twitter and Instagram. These are updated regularly and have a large audience which helps NASA communicate with its public in an efficient manner. Some NASA Astronauts have also become very famous online for posting photos from their missions, Astronauts like Jeff Williams and Scott Kelly have a large amount of fans online and post daily updates to their Facebook and Twitter feeds. All this helps NASA show what the day to day life of there Astronauts is like and gives what they do an almost personal feel which can be hard to do for such a big organisation. There is no doubt that NASA have done there level best to communicate,Inform and educate its public , This makes the organisation much more accessible to the general public and helps us learn more about this pioneering company      

References 

NASA (2007) NASA on Twitter. Available at: https://twitter.com/NASA?lang=en (Accessed: 26 October 2016).

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• (NASA, 2007)
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  i Perceptions (2011) National Aeronautics and space administration. Available at: https://www.nasa.gov/ (Accessed: 26 October 2016).
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  • (i Perceptions, 2011)
   
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NASA (@nasa) • Instagram photos and videos (no date) Available at: https://www.instagram.com/nasa/?hl=en (Accessed: 26 October 2016).

In-text citations: 

• (NASA (@nasa) • Instagram photos and videos, no date)
 

The Use of social media in the aviation industry

Social media has become a major channel of communication across the business world in particular the air travel business. Airlines are increasingly turning to social media tom communicate with passengers. Most pages associated with airlines you will find are vibrantly coloured and engaging to look at this helps indere the customer to the airline and maybe even help alleviate any fears the customer may have over flying. 

Most factual information regarding flight information or general updates regarding the company will appear on a platform like Twitter or occasionaly Facebook. Airlines are also interested in presenting fun facts and sharing interesting events which are centered around the company and for this many of them turn to Snapchat . Aer Lingus are a good example of a company that have began placing a strong emphasis on snapchat. They have built up a strong following on the photo sharing app , sharing snaps regarding awards they have one and often documenting the day to day life of their employes. These platforms have made it easier the ever to connect with customers and helps give the perception of oppeness to the customer too. 

References: Photo 1
airline, E. (2012) Emirates airline on Twitter. Available at: https://twitter.com/emirates?lang=en (Accessed: 20 October 2016).
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Lingus, A. (2011) Aer Lingus on Twitter. Available at: https://twitter.com/AerLingus?lang=en (Accessed: 20 October 2016).

Photo 3 
Condor (2009) Condor on Twitter. Available at: https://twitter.com/Condor?lang=en (Accessed: 20 October 2016).

Photo 4 
Detective, T.F. (2016) Airlines on Snapchat. Available at: http://travelupdate.boardingarea.com/airlines-on-snapchat/ (Accessed: 20 October 2016).

Photo 5 
Lingus, A. (2014) ‘We’ve posted a behind-the-scenes look at our A320 flight simulator on @Snapchat [Username: Aerlingus] #snapchat’, Twitter, 19 August. Available at: https://twitter.com/aerlingus/status/501692028544356352 (Accessed: 20 October 2016).

Public Relations and Film: How it's done

Public Relations is one of the key tools used  by studios to promote a film. On the run up to a release the studio will release press releases, Issue photocalls and release trailers, all in an attempt to further the films reach and reach as wide an audience as possible. The classic approach to doing this is the use of posters. Films will have elaborate and dramatic posters that will attempt to draw the viewer in and create anticipation or hype around the movie. Here are some famous examples:

 These posters use colour and very specific styles to try and visualise the text of the movie. It tells the audience a large amount of the story just by them looking at it. This is a tatctic that the designers would have used intentionaly and does a great job at communicating the message of the film to the audience. These posters may also be the first indicators to the companys publics that the movie is in production and is a crucial step in promoting the film. Most movies will also be driven by a PR or marketing campaign to promote the movie. These usually consist of the stars of the movie going out on the campaign trail talking about the movie on TV talk shows, radio shows and interviews which appear in magazines or online. A newer phenominum is the rise of podcats that promote the movie to a large online community.
These are just some of the tools used by PR practitioners to promote and communicate with the public in the film industry.

The Importance of Social Media in the modern PR environment

For most of us Social media is something we use for leisure and enjoyment. We use sites such as Facebook and Twitter to interact with our friends and family , to share funny moments of our friends or pets making fools of themselves and all the while the goal is to make a connection with not just people from our locality , but the world. Social media provides us with a constant link to the world and thats why it's the perfect platform for companies and organisations to connect with their audiences worldwide. Facebook, Twitter, Instagram, Tumblr and many others can be used as virtual billboards and is quickly replacing print media as the widest form of media consumed by the public making them perfect places to advertise the company you represent. You see many add campaigns appearing on social media sites below you will find two examples

This is a new and powerful way to connect with a much wider audience and a great way for PR practitioners to expand their horizons when running a campaign. But it's not just advertising that social media is great for, Many companies will use social media to communicate directly with their audiences a great example would be how a bus company will notify customers of a delay effecting a route

 

This type of communication is very effective , It instantly connects you to your public's and conveys the message you are spreading to a wide audience in a short amount of time

Social media's importance in the field of public relations will continue to grow as we go into the future it would be naive to think otherwise so the real challenge for practitioners is to embrace this shift in practises and and adapt to this new environment that we are all now a part of. I will leave you with this great video which will hopefully give you even more insight into Social media and PR . Thanks for reading!.  https://www.youtube.com/watch?v=pMS5Iu0psDY