Coca Cola and Social Media

Coca-Cola is one of the worlds most instaantly recognisable brands and as you expect it has a large online presence. Coca-Cola uses everything from Facebook to Twitter, Pinterest to Google + and they use them well. The companies facebook page has ammased over 66 million views and 3.2 million followers on Twitter as of November 2016. So, what does Coca-Cola use social media for? . It uses it for Advertising, Marketing, and conncecting with it's audience. On Facebook Coca-Cola can go over a week without posting anything but despite this, the celebrity aspect to the brand means page engagement remains very high. When Coca Cola does post to facebook however they dont post stories per say, There social strategy when it comes to Facebook is much more focuesed and brand awareness and raising awareness of its ad campaigns

For example over Halloween the page was focusing on promoting its Halloween advertising similiarly over christmas we will see much more christmas orientated advertising on the page. They also run polls quite regulalry which helps the page grow its audience and provides important market resarch at the same time. Coca Cola also has a large presence on Twitter and it actually uses a few different Twitter pages for different variations of the drink but we are going to focus on the main page for now. Coca-Cola's main twitter page has over 3.2 million followers and has tweeted over 210,000 times making it an extremely active page. It dosent however use Twitter extensively as a market tool the companie uses it to respond to the publics praise, questions and critisims and @ mentions a huge amount of people everyday

In essence Coca-Cola is using Twitter as a Broadcast facility to connect with its public and hold conversations with customers while promoting the brand. Coca Cola also uses Pinterest,

The photo sharing site is similiar to Instagram and uses posts known as pins to deliver a message. Cokes account is quite intersting as its quite random and does not follow any specific theme in an advertising or marketing sense rather they use it mainly to post pins about old coca-cola merchandise or insperational messages using the coca cola theme.They also seam to like linking up there instagram and pinterst accounts by sometimes reposting content from one platform to another, the social media team seem to like using these two sites to increase there audience and create a shared platform between the too

So coca-cola has definitly used social media in a good way and are one of the leading companies in the world when it comes to social network use. They have embraced this new way of communicating and have managed to reach a larger audience then ever before due to there presence across social media.


                                                                     References
Cashen, C. (2016) Coca-cola Ireland | coca-cola IE. Available at: https://www.coca-cola.ie/ (Accessed: 2 November 2016).

 cola, coca (no date) Pinterest. Available at: https://www.pinterest.com/search/?q=coca+cola (Accessed: 2 November 2016).

 Dainow, B. and Director (2013) How coca-cola uses Facebook, Twitter, Pinterest and Google+. Available at: https://econsultancy.com/blog/62548-how-coca-cola-uses-facebook-twitter-pinterest-and-google/ (Accessed: 2 November 2016).