Go Pro and Social media

Go Pro is an American camera manuacturer and has become a very well known brand since its inception in 2002. Its known for its small but powerful cameras that have a wide range of applications particulalry in the world of extreme sports. Its also known for its great use of social media. Go Pro has accounts on Instagram, Facebook, Vimeo, Youtube, Twitter and more. Go Pro seeks powerful user content to advertise its cameras essentially turning its social media accounts into very clever digital billboards to showcase itself

Not only does this make for great content accross its platforms that engage a huge amount of people , It also is a great medium for showcasing the quality of the images that a Go Pro can produce. Go Pro's use of its instagram and youtube accounts are arguably the best of any company out there they produce fantastic content that showcases the capabilities of its product better the words ever could

They do this by posting content that was taken by Go Pro users and sharing it across there social media sites. This helps advertise the capabilities of there product in a way words never could. They have in turn become a digital media powerhouse on the back of there versatile use of social media. They have a huge level of engagement on Instagram in particular the below graph shows how engaging the year 2014 was for the company it shows that there social media presence is proving to be extremely effective and due to this the companies sales continue to grow.

   

References: http://trackmaven.com/blog/2015/01/why-you-should-envy-and-emulate-gopros-instagram-strategy/

http://www.socialmediatoday.com/social-networks/gopro-and-3-other-brands-understand-importance-social-media-integration